For personal trainers and fitness coaches

Build the training business your area can't ignore.

One year inside the system, plus all of Trainer Sitrep. You do the building, so you own it. I answer your questions and walk you through the steps.

You build itYou own it0% interest options
MONDAY SITREP · EXAMPLE STRENGTH COSCAN COMPLETE

Example data

Your Monday Sitrep

Week of Nov 10 · Austin

Google Maps

Showing up for 6 of 8 searches

Website

2 pages need a fix

Search demand

An easy win found

Social

No post in 6 days

Maps visibility · 8 weeksImproving
RivalsRival B posts 4 reels a week
Your move 1 · 10 minAdd a Small Group Personal Training page
Maps audit38 of 49 checks passing
49Google Maps checks every month
12Search-built posts a month
3Ranked moves every week
6Markers every Monday
Live search markers

The problem

They're not better. They're just easier to find.

The big-box gym and the coach down the street show up on Google Maps and Instagram. You might coach better than all of them. They get the call anyway, because people can find them. That costs you clients every week.

A B C ? YOU · NOT SHOWING

What it does

One weekly report. One clear plan.

Everything below is a real screen from your members area, shown with sample data.

Every Monday

Six markers. One look.

Google Maps On track
Website Fix soon
Reviews Reply
Search demand Easy win
Rivals Act now
Social Act now
Every month

49-point Maps audit

38/49
Primary category setPASS
No new photosFAIL
Booking link missingFIX
Every week

Three moves

1Small group page10 MIN
2Tuesday's reel5 MIN
3Ask 2 for reviews5 MIN
Anonymous

Rival watch

ANew page→ MOVE 1
B4 reels a week→ MOVE 2
CNew review→ MOVE 3
Local + nationwide

Posts built from today's searches

12 a month, aimed at local or nationwide traffic for your business.

1-click AI fixes

Fix your site in 10 minutes

Copy this into your AI toolAdd a "Book a free intro session" button at the top of my homepage on mobile. Keep my brand colors.
Ask Sitrep

Plain answers from your data

What should I charge for small group?
Published 2026 US ranges are $20 to $60 per person for small group. Put your prices on a page, because people search for them.

Scripted posts

Posts written from what people are searching right now.

Every month your content pack is generated from current searches and keywords, matched to your business. Train clients in person and your scripts go after local traffic. Coach online and they go after nationwide traffic.

Step 1 · Current searches

Step 2 · Your scripts

Example scripts for illustration. Your pack uses your own area, services and keywords, and a new pack arrives every month. The scripts are only a guide: use your own coaching methods.

See what you get

Tap through the real screens.

This is what members see. The examples use sample data for a made-up training business. Yours uses your own area and services.

MEMBERS · EXAMPLE STRENGTH CO

Real market data

What the fitness market looks like right now.

Sitrep builds your plan from real prices, real searches and real industry trends, not guesses.

What clients pay

Published US price ranges per session, 2026

Commercial gym, 1-on-1$50–$120
Private studio or in-home$80–$200+
Small group, per person$20–$60
Online, live 1-on-1$30–$80
$0$100$200+
Online, app-based coaching$100–$400 / month

What's growing

ACSM Worldwide Fitness Trends 2026, a survey of 2,000 industry pros

  • #2Fitness programs for older adults
  • #3Exercise for weight management
  • #7Traditional strength training
  • #10Functional fitness training
  • NewAdult recreation and sport clubs

What people search

Real US searches, shown as markers in your Sitrep

  • "Personal trainer near me" is the biggest local term we checked
  • "How much does a personal trainer cost" is a top question
  • "Small group personal training" and "kettlebell classes near me" are lightly contested

Sources: Trainero 2026 pricing guide · ACSM top fitness trends 2026 · Semrush US keyword data, October 2026. Prices vary by city, and major metros run higher.

How it works

Four steps.

1

Join

Pay $1,000 here, or over time with Klarna or Afterpay. Then fill out the short questionnaire.

2

Get access

Your members area opens as soon as your first Sitrep finishes building, usually the same day you submit the questionnaire.

3

Build

Follow the steps for Google and your socials, at your pace.

4

Stay on track

Ask questions any time and follow your weekly moves.

Straight talk

This is not for everyone.

I will not build it for you. That's the point. You learn to run your own local visibility, and nobody can take it away.

Personal trainersStrength coachesOnline coachesSmall-group studiosBoot campsPre/postnatalNutrition coaches

Not included

  • Done-for-you building or content
  • Managing your accounts
  • Guaranteed rankings, leads or revenue
  • Refunds. All sales are final.

Need Trainer Sitrep to do a piece for you? Members get a discount on services, billed monthly.

LOWEST PRICE EVER

Join Trainer Sitrep

$1,000 one time · 12 months

0% interest available. Pay over time with Klarna or Afterpay. Choose it at checkout.

After you pay, fill out a short questionnaire. Your members area opens as soon as your first Sitrep finishes building. Pay-over-time offers are subject to approval by Klarna or Afterpay.

  • The build system for a full year
  • Step-by-step instructions for Google and your socials
  • All of Trainer Sitrep, included for the year
  • Free support: your questions answered by the Trainer Sitrep team
  • Weekly Sitrep reports and a monthly Maps audit
  • Member pricing on Trainer Sitrep services, if you ever want them

$1,000 now. $1,487 in 2027.

Join for $1,000

Questions

FAQ

Can I pay over time?

Yes. At checkout you can choose Klarna or Afterpay. 0% interest options are available. Approval and terms are decided by those providers, so you'll see your exact plan before you confirm.

How are the scripted posts chosen?

Each month your posts are generated from current searches and keywords for your business. If you train clients in person, they target local traffic. If you coach online or sell programs anywhere, they target nationwide traffic. Every post comes with a hook, script, caption and hashtags, and the scripts are a guide, so use your own coaching methods.

Will you build my site or posts for me?

No. You do the work with my instructions. I answer questions and help with the instructions.

What if I need more help?

Trainer Sitrep services can be added at a member discount, with a monthly cost.

When do I get access?

Right after you pay. Fill out the short questionnaire and your members area opens as soon as your first Sitrep finishes building.

I coach online only. Does it still work?

Yes. Your Sitrep tracks the searches and social topics your clients use, local or nationwide, and builds your website fixes and posts around them.

Will I see my rivals' names?

No. Rivals show up as Rival A, B and C, so you see what changed and what to do about it without comparing yourself to anyone.

Is there a refund?

No. All sales are final, so read what's included before you join.

Do you guarantee rankings, leads or revenue?

No. Results depend on your effort, your market and your consistency.

I have a question before I buy.

Email support@trainersitrep.com. Support is free, and the Trainer Sitrep team answers your questions.

$1,000 · 0% interest optionsJoin now